Agency to Drive Media Relations, Social Media and Measurement Campaign for City
NEW YORK, NY – JULY 7, 2022 –– The City of Scranton, Pennsylvania has selected Press Record Communications to provide public relations and marketing support, to build the City’s brand and expand its reputation as a destination to visit, grow a business, and raise a family. Press Record Communications is a strategic communications agency that amplifies voices that influence business, policy, and culture.
Press Record Communications will elevate the City’s visibility through strategic earned media relations and social media tactics, while monitoring and providing counsel on engagement across the City’s owned media channels.
The City chose Press Record Communications due to its deep expertise and work in public and consumer affairs and government. Press Record Communications was drawn to the City’s capacity for growth, prosperity, and innovation.
“Communications will play a vital role in Scranton’s ability to reach and attract new families, businesses and entrepreneurs,” said Paige Cognetti, Mayor of Scranton. “We are thrilled to be working with Press Record Communications, who has already generated smart public relations and marketing strategies and tactics to reach our key audiences.”
Scranton is booming as industry and innovation power the city’s business district, higher education institutions, and arts community.
“Scranton is primed to attract fresh faces to visit or build a home, family, and business,” said Justin Goldstein, Founder and Lead Strategist of Press Record Communications. “We are honored to spread this message and support the City’s mission to welcome new visitors and residents who want a better quality of life.”
ABOUT PRESS RECORD COMMUNICATIONS
Press Record Communications is innovating the traditional communications model by fusing public relations and content development to influence business, policy, and culture. Headquartered in New York City, we are an award-winning team of creatives who are passionate about empowering our clients to tell their story, offer solutions to key challenges and build a loyal audience.
It’s more challenging than ever to reach and build trust with key audiences. With expertise in communications and production, we are best equipped to identify our client’s mission and develop tactics and content that will win attention, generate buy-in with their message and drive action.
ABOUT CITY OF SCRANTON
From industry to innovation, Scranton is now home to a growing downtown business district and several institutions of higher education, including The University of Scranton, Marywood University, Geisinger Commonwealth School of Medicine, Lackawanna College, and Johnson College. With a vibrant arts community and diverse population, there is plenty of opportunity to honor the city’s rich past while progressing into the future.